HDL | Умный дом (@hdlautomationrus) is the Russian channel of HDL Automation, an exclusive distributor of HDL smart home and building automation equipment in Russia since 2009. The channel has about 3,000 subscribers and roughly 2,000 median views per video, posting around 44 videos per quarter, mostly Shorts. Sponsored integrations are estimated at $150 to $250 per video, or about $4 to $8 per 1,000 median views.
A Russian smart home channel whose Shorts reach a steady 1,000 to 3,000 views
- Median of 2,022 views per video, with a 90th percentile near 30,270 views.
- Roughly 44 uploads in the last 90 days, most of them vertical Shorts under a minute.
- Recent Shorts such as the one on the device that replaces 10 remotes reached 35,646 views.
Brand fit report
Content
- Formats
- YouTube Shorts product explainers, long-form device reviews, renovation mistake breakdowns
- Tone
- practical, direct
- Language
- Russian
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts; 5 to 8 minutes for long-form reviews
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own distributor business and links to its consultation and training services.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers smart home equipment, lighting and renovation with no flagged material in the recent titles or descriptions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 3k | 2k | 44 |
Benchmark score: 81 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Сделать УМНЫЙ дом ПРОЩЕ, чем вы думаете! / ПОЛНЫЙ обзор возм · 49 views
▶Секрет АТМОСФЕРНОГО света в квартире! #умныйдом #умныйремонт · 1.6k views
▶5 инженерных просчётов в ремонте, из-за которых переделывают · 463 viewsLast three uploads, latest today.
⬇️ Подберем решение для любого проекта по ссылке ⬇️ Всем привет! Вы на канале компании HDL. С 2009 года мы эксклюзивный дистрибьютор оборудования HDL для систем автоматизации по всей России. Наши решения работают в квартирах и частных домах, отелях, торговых центрах, офисах и театрах. Мы каждый день видим объекты вживую и знаем, что служит годами, а что заказчик отключает через месяц после сдачи. На этом канале вы узнаете: 💡какие умные решения дают максимум эффекта 💡как автоматизация экономит энергию и деньги на обслуживании 💡как устроена современная система безопасности 💡какие устройств
About HDL | Умный дом
HDL | Умный дом (@hdlautomationrus) is the Russian-language YouTube channel of HDL Automation, an exclusive distributor of HDL building automation equipment in Russia since 2009. The channel posts frequent vertical Shorts and longer device reviews on smart lighting, sensors, climate control and renovation planning, usually under a minute for Shorts and several minutes for reviews. The channel has about 3,000 subscribers and a median of roughly 2,000 views per video, so its audience is best estimated as Russian homeowners and renovators, mostly aged 25 to 44, who are planning or updating apartments and private houses.
The channel does not show sponsored integrations in its recent videos, and its content promotes the company's own products and consultation services. Brand deals would be priced at $150 to $250 per video, or about $4 to $8 per 1,000 median views for Shorts. That is a CPM of $20 to $35 per 1,000 views for long-form, compared with $10 to $30 CPM typical for paid ads, so the rate is most useful for brands reaching Russian-speaking homeowners who are already interested in smart home products.
This creator suits Russian-market smart home, lighting and security brands, along with appliance and electrical suppliers looking for a specialist audience rather than mass reach.
Written from HDL | Умный дом's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. HDL | Умный дом can edit or remove this page at any time.
Questions about HDL
How much does HDL | Умный дом charge for a sponsored video?
Based on a median of about 2,000 views, a sponsored Short is estimated at $150 to $250 per video. Longer videos would be priced at $20 to $35 per 1,000 median views, with a $150 to $250 minimum. The figures are estimates derived from channel metrics, not a published rate card.
What does HDL | Умный дом post about on YouTube?
The channel posts Russian-language content on smart home automation, including smart lighting, sensors, climate control, voice assistants and renovation planning. Most videos are short vertical clips, supplemented by longer device reviews and comparisons of smart home solutions.
How do I contact HDL | Умный дом for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel lists separate commercial and technical email addresses in its description, and boosted creators can be booked through Starbooked.
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