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Smart Home Insider is an AppleInsider weekly podcast hosted by Andrew O'Hara, covering Apple Home, Matter, smart home news, reviews and automations. The show has 331 episodes, releases weekly, and runs about 52 minutes per episode. Estimated downloads are 5,000 to 25,000 per episode (estimated), with a suggested rate of $90 to $630 per host-read mid-roll.

Why brands sponsor Smart Home Insider

Weekly Apple Home and Matter audience with 366 Apple ratings averaging 4.6 stars

  • Consistent weekly show since 2020 with 331 episodes and a loyal Apple-focused listener base.
  • Hands-on reviews and how-to segments give sponsors natural product integration space.
  • Guest interviews with Matter, Thread and Z-Wave industry leaders attract technically engaged buyers.
Best forsmart home hardwarehome security devicessmart home software and automation tools
Watch forAudience size is estimated from ratings, not measured downloads, and the show's editorial focus means sponsors should expect scrutiny.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing70%
Home & Garden20%
Business & Finance10%
Formats
news roundup, interview, hands-on review, how-to
Tone
informative, conversational
Language
English
Production
Clean, edited audio
Typical length
40 to 55 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple Podcasts shows 366 ratings (200 to 1,000 band), an established show since 2020, Podcast Index popularity 9, weekly cadence and no sponsor signals.
Audience asks aboutWhich new Apple Home and Matter devices are worth buyingHow to set up automations and Siri ShortcutsWhat upcoming Apple hardware and software changes mean for the smart home
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
40%women
60%men
Countries
🇺🇸 United States60%
🇨🇦 Canada10%
🇬🇧 United Kingdom10%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed. Smart home brands appear only as guests or review subjects in titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Technology reviews and news with no explicit flag in the feed and no sensitive titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 85 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Learn about the latest smart home news on Smart Home Insider! Host Andrew O'Hara discusses the weekly news, exclusive interviews, in-depth how-to's, smart home automations, integrating Siri Shortcuts, and reviews his recent smart home projects with an added focus on Apple Home & Matter.
Smart Home Insider's own show description from the podcast feed

Do you make Smart Home Insider? Claim or remove this page.

About Smart Home Insider

Smart Home Insider is a weekly podcast from AppleInsider, hosted by Andrew O'Hara. Per the show's website and feed, it covers Apple Home, Matter, smart home news, hands-on reviews, automations and interviews with industry figures such as the presidents of the Connectivity Standards Alliance and Thread Group.

The show has 331 episodes released weekly, with typical episodes running about 50 minutes. Apple Podcasts shows 366 ratings with a 4.6 average. Based on these signals, the audience is estimated at 5,000 to 25,000 downloads per episode (estimated). The feed and website name no sponsors.

A host-read mid-roll is estimated at $90 to $630 per episode, which suits smart home hardware, security and software brands seeking a technically engaged Apple-focused audience. Source: the show feed, the smarthomeinsider.com website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Smart Home Insider can edit or remove this page at any time.

Questions about Smart Home Insider

How much does Smart Home Insider charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at $90 to $630. Rates are estimates from public signals, not a published price list.

What is Smart Home Insider about?

Smart Home Insider covers Apple Home, Matter and smart home news, along with hands-on reviews, automations and interviews with industry figures. It is hosted by Andrew O'Hara and released weekly.

How do I contact Smart Home Insider about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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