Starbooked

Inside Exercise

@insideexercise · AU · EN

Inside Exercise (@insideexercise), an Australian channel hosted by Emeritus Professor Glenn McConell, interviews exercise physiology and metabolism researchers. With about 5,750 subscribers and 114 videos, it earns a median of roughly 1,800 views per upload. Uploads have paused for over a year. Indicative sponsored rate is $150 to $250 per video.

Why brands book Inside

Credible exercise-science audience for research-backed fitness products

  • Median of about 1,772 views per long-form upload across 114 videos
  • Mean views around 2,025 with a 90th percentile near 2,900
  • Guests include researchers from Oxford, Copenhagen and Karolinska, lending strong credibility
Best forsports nutrition and supplements with evidence supportwearables and recovery tools for serious exercisers
Watch forUploads have been paused for over 500 days, so consistency is a real risk.

Brand fit report

Content

Topics, IAB taxonomy
Health70%
Fitness30%
Formats
long-form expert interviews, short clips from episodes
Tone
academic, informative
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
about 1 to 2 hours for full episodes; under 60 seconds for clips

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement3.8%
Likes and comments per view on recent videos
Audience asks abouthow much exercise is needed for heart healthwhether running causes injuries and how to prevent themhow muscles and metabolism respond to training
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
40%women
60%men
Countries
🇦🇺 Australia30%
🇺🇸 United States25%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is academic interviews on exercise science with no flagged titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.8k1.8k0

Benchmark score: 40 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers39 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 536 days ago.

Inside Exercise brings to you the absolute who's who of research in exercise metabolism, exercise physiology and exercise’s effects on health. With scientific rigor, these researchers discuss popular exercise topics while providing practical strategies for all. The interviewer, Emeritus Professor Glenn McConell, has an international research profile following 30 years of Exercise Metabolism research experience while at The University of Melbourne, Ball State University, Monash University, the University of Copenhagen and Victoria University. He has published over 120 peer reviewed journal
Inside Exercise's own profile description on YouTube

Are you Inside Exercise? Claim or remove this profile.

About Inside Exercise

Inside Exercise is a long-running interview show hosted by Emeritus Professor Glenn McConell, a former exercise metabolism researcher. Each episode features a scientist discussing topics such as running injuries, muscle adaptation, cardiology and creatine. Clips from episodes are also posted as Shorts.

The audience is estimated to be mostly adults aged 35 and over, with heavy representation from Australia, the United States and the United Kingdom. Median views are about 1,800 per upload, and the channel has around 5,750 subscribers. These audience figures are estimates based on channel data and have not been verified by the creator.

Brand deals are estimated at $150 to $250 per sponsored video, a rate that reflects the channel's modest reach. At $20 to $35 per 1,000 median views, the effective CPM sits above typical paid-ad CPMs of $10, so brands should weigh that cost against audience fit. The channel suits science-backed supplement, recovery and training-tool brands seeking a niche, expert audience.

Written from Inside Exercise's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Inside Exercise can edit or remove this page at any time.

Questions about Inside

How much does Glenn McConell charge for a sponsored video?

Based on the channel's median of about 1,800 views, an indicative sponsored rate is $150 to $250 per video. Rates are estimates and should be confirmed directly with the creator before negotiating.

What does Inside Exercise post about on YouTube?

The channel posts long-form interviews with exercise physiology and metabolism researchers, covering topics like running injuries, muscle recovery, cardiology and creatine. Short clips from episodes are also published as Shorts.

How do I contact Glenn McConell for a brand deal?

The channel description lists a public email address. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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