【NAOKI's Kitchen】日本橋イタリアンシェフ横江直紀の料理哲学

@naokiyokoe · JP · JA

italian cooking homemade pasta japanese chef restaurant recipes

Naoki Yokoe (@naokiyokoe), a Japanese chef based in Nihonbashi, Tokyo, runs a Japanese-language channel of long-form pasta and Italian cooking videos. The channel has about 3,300 subscribers and a median of roughly 2,200 views per video, with about 1 upload per week. Sponsored integration rate: $150 to $250 per long video, $150 to $250 for Shorts-heavy placements.

Why brands book 【NAOKI's

Japanese pasta chef with 22,700-view Shorts hit on homemade pasta

Median of about 2,200 views per long video across the last 30 uploads
Shorts reach as high as 22,696 views, showing strong pasta-shape interest
Audience is almost entirely Japanese-speaking viewers in Japan

Best forkitchen appliances and cookwarespecialty pantry ingredientsrestaurant reservation or dining campaigns

Watch forSmall audience, so reach is modest; best for focused Japanese food campaigns.

Brand fit report

Content

Topics, IAB taxonomy

Food & Drink92%

Lifestyle8%

Formats: long-form recipe tutorial, YouTube Shorts, restaurant kitchen prep
Tone: instructional, precise
Language: Japanese
On camera: No, voiceover and b-roll
Production: Clean, lightly edited
Typical length: 12 to 25 minutes (Shorts under 60 seconds)

Audience

Commercial intent15/100

Comments asking for links, prices or where to buy

Sentiment85/100

Positive share of 30 comments

Engagement1.6%

Likes and comments per view on recent videos

Audience asks abouthow to make homemade pasta at homerestaurant-style sauce techniqueswhich seasonal ingredients to cook with

Age

15%18-24

35%25-34

30%35-44

20%45+

Gender

50%women

50%men

Countries

🇯🇵 Japan95%

LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored

None seenno sponsored videos in the last 50

Brands seen: None yet
Categories promoted: None yet
Affiliate links: No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow

Adultlow

Drugslow

Violencelow

Politicslow

Family friendly
Content is restaurant cooking tutorials with no flagged topics in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

Platform	Followers	Median views	Uploads, 90d
YouTube	3.3k	2.2k	8
Instagram	–	–	–

Benchmark score: 59 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50

Activity Uploads in the last 90 days8 / 30

Reach Followers on the main platform1 / 20

Recent videos

▶栗粉で作る手打ちパスタ。鴨と栗の濃厚ラグーソースで食べるマルタリアーティ · 354 views

▶【本場イタリアの味】パプリカとムール貝があれば最高！プロが教えるペペロナータで旨味たっぷりのリゾット · 11k views

▶茄子を麺にしたら、驚くほど美味しかった。 · 2.1k views

Last three uploads, latest today.

東京都日本橋にある、薪焼きで楽しむ6席のみのカウンターイタリアン『L'appartamento di NAOKI ラパルタメントディナオキ』オーナーシェフ・横江直紀のチャンネル。六本木のレストランでシェフをつとめていた時代、ぐるナイ『ゴチになります』でパスタを中心に自慢のイタリアンをふるまい「パスタの天才」と称された横江直紀が、世界中のパスタレシピを料理し食べ尽くします。『L'appartamento di NAOKI ラパルタメントディナオキ』豊洲市場をはじめ各地から届く旬の食材を、薪火を使い大胆に時には繊細に、最高の一皿に仕上げていきます。目の前で仕上げられていくライブ感を楽しみながら、薪火の音と共に味覚•視覚•聴覚で感じていただきます。 ◼︎ご予約はこちらから https://omakase.in/ja/r/he882148 ◼︎LINE(L'appartamento di NAOKI) @457eampr ◼︎Instagram(横江直紀) https://www.instagram.com/chef_naoki_yokoe

【NAOKI's Kitchen】日本橋イタリアンシェフ横江直紀の料理哲学's own profile description on YouTube

Are you 【NAOKI's Kitchen】日本橋イタリアンシェフ横江直紀の料理哲学? Claim or remove this profile.

About 【NAOKI's Kitchen】日本橋イタリアンシェフ横江直紀の料理哲学

Naoki Yokoe runs the Japanese-language YouTube channel NAOKI's Kitchen, featuring recipes from his restaurant L'appartamento di NAOKI in Nihonbashi Ningyocho, Tokyo, according to his website. He posts long-form Italian and pasta tutorials, plus frequent YouTube Shorts showing prep and plating. Uploads run about once a week.

The channel has about 3,300 subscribers and a median of roughly 2,200 views per video. Viewers are estimated to be mostly Japanese home cooks and food enthusiasts. The channel has no sponsorship disclosures in recent uploads.

Brands that sell kitchen tools, pantry goods or specialty ingredients may find a focused Japanese food audience here. Sponsored rates run $150 to $250 per video, roughly $20 to $35 CPM against median views, compared with $10 to $30 CPM typical for paid ads.

Written from 【NAOKI's Kitchen】日本橋イタリアンシェフ横江直紀の料理哲学's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 【NAOKI's Kitchen】日本橋イタリアンシェフ横江直紀の料理哲学 can edit or remove this page at any time.

Questions about 【NAOKI's

How much does Naoki Yokoe charge for a sponsored video?

Naoki Yokoe's sponsored rate is estimated at $150 to $250 per video based on his median views of about 2,200. Rates are set per video, not per thousand views, and can vary by format and placement.

What does Naoki Yokoe post about on YouTube?

Naoki Yokoe posts Japanese-language Italian cooking videos, mainly homemade pasta, risotto and seasonal dishes. He also shares restaurant kitchen prep and short clips. His content comes from his restaurant in Nihonbashi Ningyocho, Tokyo, according to his website.

How do I contact Naoki Yokoe for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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