Starbooked

Revenue Builders

Hosted by John McMahon, John Kaplan

Revenue Builders, hosted by John McMahon and John Kaplan of Force Management, features B2B sales leaders and executives discussing scaling revenue, sales performance and hiring. The show has 383 episodes, released roughly every four days, with a median length of about 25 minutes. Estimated downloads are 1,000 to 3,000 per episode, with a rate of $40 to $75 per episode.

Why brands sponsor Revenue Builders

Reach B2B sales leaders in a weekly, executive-focused show with a 4.9 Apple rating

  • Weekly episodes with B2B sales leaders and executives who discuss revenue scaling
  • 173 Apple ratings with a 4.9 average shows an engaged, loyal listener base
  • Long-form interviews give sponsors room for a credible host-read mid-roll
Best forB2B SaaS sales toolssales training and enablementrevenue operations platforms
Watch forThe show is run by a sales consultancy, so sponsors should expect a strong fit with sales-focused products only.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Careers25%
Marketing15%
Formats
interview, co-hosted discussion, solo monologue
Tone
professional, practical
Language
English
Production
Clean, edited audio
Typical length
10 to 25 minutes for short episodes, 50 to 75 minutes for full interviews

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode1k–3k
Estimated, confidence 45%: 173 Apple ratings suggest the 2,000 to 8,000 band, adjusted down for a show using a sponsor-led, niche B2B format and a modest Podcast Index popularity; Simplecast hosting and weekly updates are consistent with this range.
Audience asks abouthow to close more B2B dealshow to hire and coach sales repshow to scale revenue in a growing company
Age
5%18-24
30%25-34
40%35-44
25%45+
Gender
30%women
70%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom10%
🇨🇦 Canada5%
Other15%
LanguagesEnglish 100%

Commercial

100%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
Force Management
Categories promoted
sales consulting, sales enablement
Affiliate links
No

The show description states it is brought to you by Force Management, the show's publisher, which helps companies improve sales performance.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Business-focused interviews with no explicit flag and no sensitive titles in the last 20 episodes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 83 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks2 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 4 days.

Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the…
Revenue Builders's own show description from the podcast feed

Do you make Revenue Builders? Claim or remove this page.

About Revenue Builders

Revenue Builders is a weekly B2B sales podcast hosted by John McMahon and John Kaplan, produced by Force Management. The show interviews sales leaders and executives on scaling revenue, hiring, coaching and deal execution. According to the podcast feed and the Force Management website, it has released 383 episodes since February 2022, roughly every four days, with a median length of about 25 minutes.

Apple Podcasts lists 173 ratings with a 4.9 average. These figures are from the platform, and listener figures are estimates, not published download counts. Based on the rating count and show profile, the estimated audience is 1,000 to 3,000 downloads per episode, skewing toward US-based sales professionals aged 25 to 44. Sponsorship in the feed is from Force Management itself.

A host-read mid-roll is estimated at $40 to $75 per episode at the stated CPM range. That suits B2B sales tools, sales training and revenue operations brands looking for a focused professional audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Revenue Builders can edit or remove this page at any time.

Questions about Revenue Builders

How much does Revenue Builders charge for a podcast sponsorship?

Based on estimated downloads of 1,000 to 3,000 per episode, a host-read mid-roll is estimated at $40 to $75 per episode. Rates are estimates derived from listener estimates, not published pricing.

What is Revenue Builders about?

Revenue Builders is a weekly podcast hosted by John McMahon and John Kaplan that features B2B sales leaders discussing revenue growth, hiring, coaching and deal execution. Episodes typically run about 25 minutes.

How do I contact Revenue Builders about sponsoring an episode?

The show's contact email is unlocked on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked, which handles the sponsorship request.

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