Say What! It’s Vegan?
Say What! It's Vegan? is run by Chef Joya (@saywhatitsvegan), a personal chef from Charlotte, NC, according to her website. The channel has about 86,300 subscribers and a median of roughly 2,900 views per video, posting around 12 videos a quarter, mostly vegan cooking Shorts. Sponsored integrations are estimated at $150 to $250 per video.
Vegan recipe creator with 86K subscribers and a high-engagement Shorts audience
- Median of about 2,885 views per video across 30 recent uploads, with a top video near 21,800 views
- Engagement rate of 9.1 percent, with a like rate of 8.6 percent, well above typical food channels
- Estimated rate of $150 to $250 per video, roughly $4 to $8 CPM, compared with $10 to $30 for paid ads
Brand fit report
Content
- Formats
- recipe walkthrough, Shorts, dinner party vlog
- Tone
- warm, playful
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds to 1 minute 40 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- cookbooks, seasonings, event tickets
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the description of 'Fill up your spice cabinet with these seasonings' promotes her own seasoning blends.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recipe and lifestyle content with no flagged material; 'Spicy Hog Head Cheese PT 1' is a veganized recipe and is benign.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 86k | 2.9k | 12 |
Benchmark score: 33 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Green Plantain Sandwich | Vegan Patacon · 4.1k views
▶Vegan Oyster Rockefeller · 882 views
▶Cooking a romantic 3 course vegan dinner · 3.5k viewsLast three uploads, latest 9 days ago.
🍽️ Welcome to the Flavorful World of Chef Joya! 🌟 Dive into a culinary adventure like no other! 🌍 Join me for mouthwatering cooking videos, tantalizing food photos for meal inspiration, and epic food journeys that’ll leave your taste buds tingling with excitement. 📸🍔🌮 Meet Personal Chef Adjoa Courtney, affectionately known as Chef Joya, hailing from the vibrant food scene of Charlotte, NC. 🍃👩🍳 While her specialty is crafting delectable vegan cuisine, her love for food knows no bounds - she whips up culinary delights for everyone! 🌱🍖 Craving a recipe from those tempting pics or videos? 🤤 Sim
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About Say What! It’s Vegan?
Say What! It's Vegan? is the cooking channel of Chef Joya, a personal chef from Charlotte, NC, who posts vegan recipes, soul food twists, and dinner party content. According to her website, she also offers catering, personal chef services, and cookbooks. Most of the 769 videos are short vertical clips under about a minute, uploaded roughly 12 times per quarter, and the channel has around 86,300 subscribers with a median of about 2,900 views per video.
Viewers are likely home cooks interested in plant-based meals, many of them in the United States and possibly drawn to classic dishes made without meat or seafood. Audience age and gender are estimates only, based on the content and channel profile.
Brands seeking plant-based food or kitchen product exposure should consider her. Based on the rate rule, sponsored videos are estimated at $150 to $250 each, about $4 to $8 per 1,000 median views, compared with $10 to $30 CPM for paid ads.
Written from Say What! It’s Vegan?'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Say What! It’s Vegan? can edit or remove this page at any time.
Questions about Say
How much does Chef Joya charge for a sponsored video?
Based on her median views and her Shorts-heavy format, a sponsored video is estimated at $150 to $250 per video. This is an estimate from channel metrics, not a published rate card, and the final price depends on the scope of the integration.
What does Chef Joya post about on YouTube?
Chef Joya posts vegan recipes, including soul food, Caribbean, Venezuelan, and Mexican dishes made plant-based. She also shares dinner party menus, grocery hauls, and occasional lifestyle videos. Most videos are short and filmed on camera.
How do I contact Chef Joya for a brand deal?
Contact details unlock on Starbooked for $0.80. According to her website, brand partnerships can be discussed through her contact page. Boosted creators can also be booked directly through Starbooked.
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