Starbooked

Sound School Podcast, hosted by Rob Rosenthal for Transom and PRX, covers the craft of audio storytelling and radio production. The show has 393 episodes released roughly every two weeks, with a median length of about 20 minutes. Estimated downloads are 2,000 to 8,000 per episode (estimated), with a suggested sponsorship rate of $40 to $200 per host-read mid-roll.

Why brands sponsor Sound School Podcast

Reach working audio producers through a long-running craft education show

  • 393 episodes since 2011 build a steady, loyal listener base of media makers
  • Ratings average 4.9 across 291 Apple Podcasts reviews, signaling strong audience approval
  • Listeners are likely producers, editors and students who buy audio tools and courses
Best foraudio recording equipmentediting softwarepodcast and media training courses
Watch forAudience is niche professional, so reach is small and suited to targeted rather than mass campaigns.

Brand fit report

Content

Topics, IAB taxonomy
Education70%
Careers20%
Arts & Entertainment10%
Formats
interview, solo monologue, co-hosted banter
Tone
instructional, reflective
Language
English
Production
Clean, edited audio
Typical length
15 to 30 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 45%: 291 Apple ratings (band 50 to 200 shifted for a show of this age, roughly 200 to 1,000 range), 393 episodes since 2011, semimonthly cadence, PRX hosting, and Podcast Index popularity of 9.
Audience asks abouthow to structure an audio storyhow to record and edit narrative audiohow to pitch audio essays to producers
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
45%women
55%men
Countries
🇺🇸 United States70%
🇨🇦 Canada8%
🇬🇧 United Kingdom7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
TransomPRX
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by Transom.org and PRX, its own organizations.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover audio craft, reporting and documentary topics such as 'Witness to an Execution' and '9/11 and The Sonic Memorial Project', with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 70 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 13 days ago, a new one about every 14 days.

The Backstory to Great Audio Storytelling, hosted by Rob Rosenthal, for Transom and PRX.
Sound School Podcast's own show description from the podcast feed

Do you make Sound School Podcast? Claim or remove this page.

About Sound School Podcast

Sound School Podcast is an educational show hosted by Rob Rosenthal for Transom and PRX, exploring the backstory behind great audio storytelling. Episodes are published roughly every two weeks, with a median running time of about 20 minutes, and the feed lists 393 episodes since July 2011. The show's Apple Podcasts page shows 291 ratings averaging 4.9 out of 5.

The show covers reporting, production craft and documentary technique, often through interviews with working producers and revisits of earlier episodes. Audience figures are estimates only: based on Apple rating volume and show age, the show is likely to draw roughly 2,000 to 8,000 downloads per episode, mostly from English-speaking media makers and students. No sponsors appear in the feed, and the show is published by its own organizations, Transom.org and PRX.

Based on an estimated audience of 2,000 to 8,000 downloads, a host-read mid-roll would typically cost about $40 to $200 per episode, roughly $18 to $25 per thousand downloads. This suits audio tool makers, editing software and media training brands that want access to professional producers.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Sound School Podcast can edit or remove this page at any time.

Questions about Sound School Podcast

How much does Sound School Podcast charge for a podcast sponsorship?

Estimated rates are about $40 to $200 per host-read mid-roll, based on an estimated 2,000 to 8,000 downloads per episode at $18 to $25 per thousand.

What is Sound School Podcast about?

Sound School Podcast, hosted by Rob Rosenthal for Transom and PRX, explores the craft of audio storytelling, reporting and production through interviews and revisited episodes.

How do I contact Sound School Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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