Southern Mysteries, hosted by Shannon Ballard, explores forgotten Southern history, folklore, unexplained mysteries and true crime across the American South. It has 90 episodes released roughly every two weeks, typically 25 to 30 minutes long. Estimated downloads are about 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.
Engaged Southern history and true crime listeners across 90 biweekly episodes
- Apple Podcasts shows 1,045 ratings with a 4.8 average, a strong signal of an engaged core audience.
- Episodes run about 25 to 30 minutes, leaving room for a host-read mid-roll.
- Consistent biweekly releases since November 2022 give sponsors a predictable schedule.
Brand fit report
Content
- Formats
- solo monologue, narrative, archival research storytelling
- Tone
- curious, respectful
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 25 to 30 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
The show lists a Patreon and a one-time donation link on its website, with no sponsor mentions found in the feed.
Suitability GARM Brand Safety Floor + Suitability
Episodes cover murders such as 'The Durham Family Murders' and 'The Murder of Louise Beattie', so violent crime content is present.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | southernmysteries.com/ |
| Apple Podcasts | podcasts.apple.com/podcast/id1298314174 |
| RSS feed | southernmysteries.podbean.com/feed.xml |
Benchmark score: 86 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Episode 198 The Devil's Road: Land Pirates of the Natchez Trace | 2026-10-12 | 25 min |
| Episode 197 The Devil’s Road: Mounds and Murder on the Natchez Trace | 2026-10-05 | 21 min |
| Episode 196 The Durham Family Murders | 2026-09-21 | 25 min |
| Southern Mysteries Classics Arkansas Ghost Trial - The Murder of Conni | 2026-09-07 | 22 min |
| Episode 195 The Murder of William Lewis Moore | 2026-08-24 | 25 min |
| Episode 194 Thurmond - The Dodge City of the East | 2026-08-10 | 31 min |
Last six episodes from the show's feed, latest 7 days ago, a new one about every 14 days.
Unearthing the forgotten, the mysterious, and the legendary—one Southern story at a time. Hosted by Shannon Ballard, Southern Mysteries explores the rich and often untold history of the American South through a captivating mix of folklore, legends, unexplained mysteries, and true crime. Each episode uncovers a compelling tale from a Southern state, blending history with intrigue to reveal the…
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About Southern Mysteries Podcast
Southern Mysteries is a history and true crime podcast hosted by Shannon Ballard, who describes herself on the show's website as a storyteller, researcher and lifelong history enthusiast. The show covers forgotten Southern stories, folklore, legends and unexplained mysteries, blending archival research with narrative storytelling.
The feed lists 90 episodes released about every 14 days, with a median episode length of roughly 26 minutes. Apple Podcasts shows 1,045 ratings and a 4.8 average, and the show is listed under History, Podcasts and True Crime. These figures come from the feed and Apple Podcasts. The audience estimate of 5,000 to 25,000 downloads per episode is an estimate, not a published figure, and listeners are likely to be interested in American history and true crime.
No sponsors appear in the feed, and the show lists Patreon and one-time donations as support options. Based on an estimated 5,000 to 25,000 downloads, a host-read mid-roll would be priced at about $90 to $625 per episode. The show suits regional brands and history-adjacent products.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Southern Mysteries Podcast can edit or remove this page at any time.
Questions about Southern Mysteries Podcast
How much does Southern Mysteries charge for a podcast sponsorship?
Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is roughly $90 to $625 per episode. Rates are estimates derived from listener signals, not a published rate card.
What is Southern Mysteries about?
Southern Mysteries is a podcast hosted by Shannon Ballard that explores forgotten Southern history, folklore, unexplained mysteries and true crime across the American South in episodes of about 25 to 30 minutes.
How do I contact Southern Mysteries about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. The show's website also has a sponsorship contact form.
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