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The Anfield Wrap

Podcast · www.theanfieldwrap.com · EN
Hosted by Neil Atkinson

The Anfield Wrap is a Liverpool FC podcast hosted by Neil Atkinson, with match-going supporters discussing every Reds game and club news. It publishes daily with 1,000 episodes in the feed, typically 55 to 60 minutes long. Estimated downloads per episode are 8,000 to 20,000, implying a rate of about $140 to $500 per episode for a host-read ad. Distinctive detail: a subscription package of match shows and video alongside the free feed.

Why brands sponsor The Anfield Wrap

Daily Liverpool FC audience of passionate, match-going supporters

  • Daily episodes across 1,000 feed entries with 55 to 60 minute typical length
  • Apple Podcasts rating of 4.8 from 466 ratings signals a loyal listener base
  • Subscription package and premium content show a committed, paying fanbase
Best forfootball apparel and fan merchandisesports betting and fantasy footballtravel to matches
Watch forExplicit flag and strong fan-base focus limit reach outside Liverpool supporters.

Brand fit report

Content

Topics, IAB taxonomy
Soccer80%
Music5%
Sports15%
Formats
post-match reaction, pre-match preview, co-hosted discussion, fan Q&A
Tone
passionate, candid
Language
English
Production
Clean, edited audio
Typical length
50 to 60 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode8k–20k
Estimated, confidence 45%: 466 Apple ratings places the show in the 200 to 1,000 band (5,000 to 25,000), moved toward the upper half by daily cadence, long episodes, subscription model and Podcast Index popularity of 9.
Audience asks abouthow Liverpool performed in the latest matchwhat the club should do in the transfer marketwhat to expect from upcoming fixtures
Age
null%18-24
null%25-34
null%35-44
null%45+
Gender
null%women
null%men
Countries
🇬🇧 United Kingdomnull%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
NordVPN
Categories promoted
VPN and online security
Affiliate links
Yes

The description carries a NordVPN discount link with a 4-month extension offer, while no sponsor mentions appear in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The feed is flagged explicit (1), and titles reference football rivalry and club controversy without graphic content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 39 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks14 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Liverpool FC through the eyes of match-going supporters, the award-winning Anfield Wrap podcast talks honestly and passionately about every game The Reds play home and away in the Premier League, the cups and European competition. Also covering LFC news, gossip and analysis, TAW has grown from two free shows a week in 2011 to a subscription package of circa 30 shows a month in 2016. More…
The Anfield Wrap's own show description from the podcast feed

Do you make The Anfield Wrap? Claim or remove this page.

About The Anfield Wrap

The Anfield Wrap is a Liverpool FC podcast produced by match-going supporters, covering every Premier League, cup and European game, plus club news and analysis. The feed lists 1,000 episodes published daily, with a median length of about 58 minutes, according to the RSS feed. Neil Atkinson is named as host on the show's website, which also offers premium video, writing and a subscription package.

The show holds a 4.8 average rating from 466 Apple Podcasts ratings, per Apple Podcasts. Audience size is not published; based on these signals we estimate 8,000 to 20,000 downloads per episode, which is an estimate and not a reported figure. The feed carries a NordVPN promotion in its description. Football brands, sports media and fan merchandise companies should consider it, with a host-read ad at roughly $140 to $500 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Anfield Wrap can edit or remove this page at any time.

Questions about The Anfield Wrap

How much does The Anfield Wrap charge for a podcast sponsorship?

Based on an estimated 8,000 to 20,000 downloads per episode, a host-read ad is roughly $140 to $500 per episode. These are estimates, not published rates, so confirm with the show before booking.

What is The Anfield Wrap about?

The Anfield Wrap is a Liverpool FC podcast covering every home and away game, club news and analysis, from match-going supporters. It publishes daily with episodes typically running about an hour.

How do I contact The Anfield Wrap about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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