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The Bourbon Daily

Hosted by Steve Akley, Beka Sue

The Bourbon Daily is a daily podcast hosted by Colonel Steve Akley and Beka Sue, covering bourbon news, history, distilleries and tasting topics. The show has 1,000 episodes in its feed, publishes every day, and typical episodes run about 30 minutes. Estimated downloads per episode are 5,000 to 25,000, implying a sponsor rate of $90 to $630 per host-read mid-roll ad.

Why brands sponsor The Bourbon Daily

Daily bourbon show with 1,000 episodes and a loyal, spirits-focused audience

  • Publishes every day, giving a sponsor repeated exposure across a long run of episodes.
  • Apple Podcasts rating of 4.6 from 202 ratings suggests an engaged listener base.
  • Topics cover bourbon news, distilleries and tasting, matching spirits and hospitality brands.
Best forspirits and whiskey brandsbourbon tourism and distilleriesbarware and glassware
Watch forThe show is explicit and alcohol-focused, so age-gated or family brands may not fit.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink70%
Hobbies & Interests20%
Business & Finance10%
Formats
co-hosted banter, news commentary, topic discussion
Tone
lighthearted, conversational
Language
English
Production
Clean, edited audio
Typical length
25 to 35 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 202 Apple ratings places the show in the 200 to 1,000 ratings band, with daily cadence, a long-running feed and a top Podcast Index popularity bucket, and no up-shift applied since the show is over two years old.
Audience asks aboutWhich bourbons are worth buyingWhat is happening in the bourbon industryHow to pair bourbon with food
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
35%women
65%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

5%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
BarrelPick.comJetBlueBrother's Bond Bourbon
Categories promoted
spirits, online retail
Affiliate links
No

Episode #3,647 is titled 'BarrelPick.com' and episode #3,656 covers 'JetBlue Partners with Brother's Bond Bourbon'; the feed shows no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugsmedium
Violencelow
Politicslow

The feed carries the explicit flag (value 1), and alcohol content runs through every episode title.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.

The Bourbon Daily is a lighthearted look at the world of bourbon. Each day, a new topic related to America's favorite distilled spirit is covered. Hosted by Colonel Steve Akley, McNew & Miss Beka Sue.
The Bourbon Daily's own show description from the podcast feed

Do you make The Bourbon Daily? Claim or remove this page.

About The Bourbon Daily

The Bourbon Daily is a lighthearted daily podcast about bourbon, hosted by Colonel Steve Akley and Beka Sue. The feed lists 1,000 episodes, with a new topic published each day and typical episodes running about 30 minutes. The show's home page on Libsyn describes it as a look at the world of bourbon.

Apple Podcasts shows a 4.6 average rating from 202 ratings and lists the show under Food, Podcasts and Arts, with the publisher given as ABV Network. Listener figures are estimates: roughly 5,000 to 25,000 downloads per episode, based on the Apple rating count and the show's daily cadence.

Recent episodes mention bourbon brands, distilleries and the JetBlue and BarrelPick.com topics. Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would be priced around $90 to $630, suited to spirits, whiskey and hospitality brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Bourbon Daily can edit or remove this page at any time.

Questions about The Bourbon Daily

How much does The Bourbon Daily charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll ad is estimated at $90 to $630 per episode. Final pricing depends on the show's own terms and what the sponsor requests.

What is The Bourbon Daily about?

The Bourbon Daily is a daily podcast about bourbon, covering news, distilleries, history and tasting topics, hosted by Colonel Steve Akley and Beka Sue.

How do I contact The Bourbon Daily about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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