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This is My Bourbon Podcast

Hosted by Perry Ritter, Eric Smith

This is My Bourbon Podcast, hosted by Perry Ritter of Lexington, Kentucky, with co-host Eric Smith, covers bourbon and whiskey reviews, flights, pairings and industry interviews. It has 517 episodes released weekly, with a median length of about 78 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of $40 to $200 per host-read mid-roll, based on Apple ratings.

Why brands sponsor This is My Bourbon Podcast

Engaged bourbon listeners hearing weekly reviews from a long-running Apple-rated show

  • 517 episodes released weekly, giving a sponsor steady recurring placements over time.
  • Apple Podcasts rating of 4.6 from 201 ratings, with 172 five-star reviews.
  • Hour-plus reviews and flights give host-read spots room for real product discussion.
Best forspirits and whiskey brandsbar tools and glasswarefood and pairing brands
Watch forAlcohol advertising may be restricted by some brands and platforms; check compliance and age-gating rules first.

Brand fit report

Content

Topics, IAB taxonomy
Alcoholic Beverages85%
Food & Drink10%
Hobbies & Interests5%
Formats
solo review, co-hosted banter, interview, tasting flight
Tone
casual, enthusiastic
Language
English
Production
Clean, edited audio
Typical length
65 to 90 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 201 Apple ratings points to the 2,000 to 8,000 band, adjusted for a long-running weekly show with Buzzsprout hosting, a Podcast Index popularity of 9 and a Patreon funding link.
Audience asks aboutIs this bourbon worth the price?How should I drink this whiskey?Which bottle is best from this brand?
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
25%women
75%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
alcoholic beverages
Affiliate links
Yes

Patreon funding link 'Support this Podcast' in the feed; no sponsor mentions found in the feed titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugsmedium
Violencelow
Politicslow

Alcohol-focused content throughout, including Ep. 439 which mentions Buffalo Trace flights, and the explicit flag is 0 with no profanity flag set.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 46 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence14 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 12 days ago, a new one about every 7 days.

Lexington, Kentucky native Perry Ritter shares his passion for bourbon with friends, family, and the community at large, through interviews and conversations with some of the industry’s most interesting folks.
This is My Bourbon Podcast's own show description from the podcast feed

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About This is My Bourbon Podcast

This Is My Bourbon Podcast is hosted by Perry Ritter of Lexington, Kentucky, with co-host Eric Smith, according to the feed. The show covers bourbon and whiskey reviews, tasting flights, pairings and interviews with industry figures, and its description says Ritter shares his passion for bourbon through conversations with people in the industry. Episodes are released weekly and run a median of about 78 minutes.

The show has 517 episodes in its feed and a 4.6 average Apple Podcasts rating from 201 ratings, with 172 five-star reviews. Listener figures are estimates: based on Apple ratings, the show likely reaches about 2,000 to 8,000 downloads per episode. These estimates are not published by the show.

The feed shows no sponsors, only a Patreon support link. A host-read mid-roll at estimated rates would cost about $40 to $200 per episode, suiting spirits, glassware and food brands that want a focused bourbon audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. This is My Bourbon Podcast can edit or remove this page at any time.

Questions about This is My Bourbon Podcast

How much does This is My Bourbon Podcast charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is estimated at about $40 to $200. Rates are estimates from listener signals, not published prices.

What is This is My Bourbon Podcast about?

The show covers bourbon and whiskey reviews, tasting flights, pairings and interviews with industry figures. It is hosted by Perry Ritter, with co-host Eric Smith, and releases weekly episodes.

How do I contact This is My Bourbon Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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