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Bourbon Pursuit

Podcast · bourbonpursuit.com · EN
Hosted by Kenny Coleman, Ryan Cecil, Fred Minnick

Bourbon Pursuit, hosted by Kenny Coleman, Ryan Cecil and Fred Minnick, covers bourbon and American whiskey news, reviews and interviews with industry figures. The show has 1,000 episodes, releases roughly every two days with typical episodes of about 37 minutes, and is estimated at 20,000 to 80,000 downloads per episode, with a rate of $360 to $2,000 per episode.

Why brands sponsor Bourbon Pursuit

Reach 930 rated whiskey listeners weekly through a bourbon-focused show with a 4.8 Apple rating

  • The show has released about 1,000 episodes since 2019, with 3-times-weekly cadence
  • Apple Podcasts shows a 4.8 average from 930 ratings, with 837 five-star ratings
  • The website describes the audience as affluent professionals with a taste for premium bourbon
Best forpremium spirits and whiskey brandsbourbon tourism and distillery eventsbarware and glassware
Watch forThe show is explicit and alcohol-focused, so spirits brands must meet alcohol advertising rules in their market.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink85%
Hobbies & Interests15%
Formats
co-hosted banter, interview, news roundup, short product review
Tone
informed, casual
Language
English
Production
Clean, edited audio
Typical length
35 to 75 minutes (reviews about 5 to 6 minutes)

Audience

Commercial intent60/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 930 Apple ratings (1,000 to 5,000 band), 1,000 episodes, 3-times-weekly cadence, Megaphone hosting, Podcast Index popularity 9, and a 2019 start shifting the band down slightly
Audience asks aboutWhich new bourbon releases are worth buyingWhat is changing in the bourbon industryHow do distillery and brand decisions affect prices and availability
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
30%women
70%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
Other7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
bourbon and whiskey
Affiliate links
Yes

Funding links list is empty, but the website links to a Patreon and a shop, and the partner page offers a media kit for brands.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugsmedium
Violencelow
Politicslow

The feed carries the explicit flag and alcohol is the core subject, so the show is not family-friendly.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 74 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence25 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 2 days.

The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news…
Bourbon Pursuit's own show description from the podcast feed

Do you make Bourbon Pursuit? Claim or remove this page.

About Bourbon Pursuit

Bourbon Pursuit is a whiskey podcast hosted by Kenny Coleman, Ryan Cecil and Fred Minnick, according to the feed and the show website. It covers bourbon and American whiskey news, reviews and interviews with people in the industry, released about every two days with episodes of around 37 minutes. Fred Minnick is described on the website as a best-selling author and the bourbon authority of the Kentucky Derby Museum.

Apple Podcasts lists the show with a 4.8 average from 930 ratings, and the website says the show has been the No. 1-ranked whiskey podcast. The listener profile is an estimate: mostly adults in their 30s and 40s, skewing male and American, with an estimated 20,000 to 80,000 downloads per episode.

No sponsors appear in the feed, but the partner page invites brands to download a media kit. At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $360 to $2,000 per episode. Premium spirits, glassware and bourbon tourism brands are the most natural fits.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Bourbon Pursuit can edit or remove this page at any time.

Questions about Bourbon Pursuit

How much does Bourbon Pursuit charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll would be roughly $360 to $2,000 per episode. The show's own rates have not been published in the data.

What is Bourbon Pursuit about?

Bourbon Pursuit covers bourbon and American whiskey news, reviews and interviews with industry figures. It is hosted by Kenny Coleman, Ryan Cecil and Fred Minnick and releases new episodes about every two days.

How do I contact Bourbon Pursuit about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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