Starbooked

The Spiral, hosted by Erin, is a personal conversational podcast about loneliness, dating, self-image, mental health and everyday burnout. The show has 385 episodes released roughly every 7.5 days, with a median length of about 45 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of about $40 to $200 per episode.

Why brands sponsor The Spiral

A loyal, highly rated mental health conversation show with a weekly habit

  • Apple Podcasts rating of 4.9 from 309 ratings, with 295 five-star reviews.
  • 385 episodes over six years on a steady weekly cadence builds a long-running listener habit.
  • Candid personal storytelling about loneliness, dating and self-image suits wellness and self-care brands.
Best forwellness and self-care productsdating and lifestyle apps
Watch forStrong profanity and an adult, emotionally heavy tone may not suit family or conservative brands.

Brand fit report

Content

Topics, IAB taxonomy
Mental Health40%
Dating25%
Personal Finance0%
Family and Relationships20%
Society15%
Formats
solo monologue, personal essay, off-the-record segment
Tone
candid, irreverent
Language
English
Production
Home recording
Typical length
35 to 50 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 309 Apple ratings place the show in the 50 to 200 ratings band (2,000 to 8,000 downloads), and the show is 6 years old with a weekly cadence, a Podcast Index popularity of 9 and no named sponsors.
Audience asks aboutHow do I stop overthinking and spiraling?Why do I feel lonely even around friends?How do I handle dating and bad relationships?
Age
35%18-24
40%25-34
15%35-44
10%45+
Gender
70%women
30%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada10%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultmedium
Drugslow
Violencelow
Politicslow

Titles such as "Shut up and eat your fucking figs" and "the real secrets to getting your shit together" use strong profanity, and explicit flag is 0 in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 77 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks21 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 8 days.

what doesn't kill you makes you spiral...
The Spiral's own show description from the podcast feed

Do you make The Spiral? Claim or remove this page.

About The Spiral

The Spiral is a personal podcast hosted by Erin, published under the handle @makesyouspiral. Episodes are conversational and often candid, covering loneliness, dating, body image, mental health and burnout. The feed lists 385 episodes since January 2020, released roughly every 7.5 days, with a median length of about 45 minutes, according to the RSS feed and the Podcast Index.

Apple Podcasts lists the show with a 4.9 average from 309 ratings, 295 of them five-star. Estimated downloads are 2,000 to 8,000 per episode; this is an estimate based on rating volume, not a published figure. The show has no sponsors visible in the feed or Apple listing, and the feed carries no funding links.

Listeners are likely to be younger adults interested in mental health and relationships, based on episode titles. A host-read mid-roll would sit around $40 to $200 per episode, suiting wellness, self-care and dating brands that are comfortable with frank language.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Spiral can edit or remove this page at any time.

Questions about The Spiral

How much does The Spiral charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is roughly $40 to $200 per episode. Rates are estimates derived from listener signals, not the show's published pricing.

What is The Spiral about?

The Spiral is a personal conversational podcast about loneliness, dating, mental health, body image and burnout. Episodes run about 45 minutes and are released roughly weekly by host Erin.

How do I contact The Spiral about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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