Yu Nomura (@怪力女子のむちゃん), based in Japan, is a powerlifting creator posting strength training, deadlift and squat clips, and Kyoto or Aomori travel vlogs. Her channel has about 42,200 subscribers and a median of roughly 23,000 views per video, with about 25 uploads in the last 90 days. Sponsored integrations are estimated at $150 to $250 for a Shorts video and $450 to $1,100 for a long-form video.
Japanese powerlifter with a 684K-view deadlift Short and steady weekly uploads
- Median of about 23,000 views per video across 247 uploads
- Roughly 25 uploads in the last 90 days keeps brand exposure frequent
- Strong Shorts reach, with a 134,000-view competition clip and a 684,000-view deadlift Short
Brand fit report
Content
- Formats
- short vertical lifting clips, long-form gym and training videos, travel vlogs
- Tone
- energetic, candid
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 5 to 20 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- fitness apparel
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the creator's own LIFTING FARM apparel is linked from her lit.link page.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is weightlifting and travel; no flagged titles in the recent videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 83 / 100
Public rule, same for everyone. How it works.
Recent videos
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各種SNS、パーソナルはリンクから https://lit.link/yunomura
About 【怪力女子】のむちゃん
Yu Nomura, known on YouTube as 怪力女子のむちゃん (@怪力女子のむちゃん), is a Japanese powerlifter who posts training clips, competition updates and travel vlogs. Her 247 videos mix short vertical lifting clips with longer gym and Aomori or Kyoto trip videos, and she uploads roughly 25 times per quarter. Her website lit.link page, per its public profile, lists her coaching account, personal training bookings and her LIFTING FARM apparel label.
The channel's audience appears to be mostly Japanese-speaking adults interested in strength training, with an estimated skew toward women aged 25 to 34. These figures are estimates based on content and language, not platform analytics. Median views are about 23,000 per video, with a 90th percentile near 134,000.
Sponsored integrations are estimated at $150 to $250 per Shorts video and $450 to $1,100 per long-form video, which works out to a CPM of $20 to $35 per 1,000 views on long-form content. That compares with paid social ad CPMs of $10 to $30. Brands in fitness apparel, sports nutrition and regional Japanese retail should consider booking her.
Written from 【怪力女子】のむちゃん's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 【怪力女子】のむちゃん can edit or remove this page at any time.
Questions about 【怪力女子】のむちゃん
How much does 怪力女子のむちゃん charge for a sponsored video?
Estimated rates are $150 to $250 per Shorts video and $450 to $1,100 per long-form video. These are estimates from median views, not a published rate card. Confirm current pricing directly with the creator.
What does 怪力女子のむちゃん post about on YouTube?
She posts powerlifting and strength training content, including deadlift and squat clips, competition updates, gym visits and travel vlogs in Japan. Most videos are in Japanese, and Shorts make up about 44 percent of her uploads.
How do I contact 怪力女子のむちゃん for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. Her public lit.link page lists her coaching and apparel accounts for general enquiries.
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