Starbooked

Army of Normal Folks, hosted by Bill Courtney, profiles ordinary people who take practical action on social and civic problems. The show has 492 episodes released every Tuesday and Friday, with a median length of about 35 minutes. Estimated downloads are 20,000 to 80,000 per episode. Estimated rate is $360 to $2,000 per host-read mid-roll ad.

Why brands sponsor Army of Normal Folks

Engaged, high-rated audience of civic-minded listeners across 492 episodes

  • Apple Podcasts shows 509 ratings averaging 4.8 stars, with 456 five-star reviews.
  • Twice-weekly releases with a median episode length of about 35 minutes give repeated exposure.
  • Mission-driven topics on community action and personal growth suit brands with a civic or service angle.
Best forbrand awarenessnon-profit and community-focused campaignspersonal development products
Watch forDownload estimates are inferred from ratings, not published, and the show is publisher-run by iHeartPodcasts.

Brand fit report

Content

Topics, IAB taxonomy
Society45%
Personal Development35%
Non-Profit & Charity20%
Formats
interview, solo monologue, highlights clips
Tone
inspirational, conversational
Language
English
Production
Studio production
Typical length
35 to 50 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 509 Apple ratings fall in the 1,000 to 5,000 band, the show is young but listed for about three years, and it is hosted on Omny with iHeartPodcasts publishing and daily-updated feed signals.
Audience asks aboutHow can ordinary people help solve social problems?How do personal habits and relationships shape outcomes?How do people rebuild after prison, addiction or hardship?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
45%women
55%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
iHeartPodcasts
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the only named network is iHeartPodcasts as publisher.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencelow
Politicsmedium

Family friendly
Episode titles reference prison and heroin addiction in a recovery context, and one title addresses CTE in football; the feed is not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 90 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 3 days.

Our country’s problems will never be solved by a bunch of fancy people in nice suits talking big words on CNN and Fox, but by An Army of Normal Folks just deciding “hey, I can help.” Hosted by Coach Bill Courtney from the Oscar-winning Undefeated, this podcast is building the Army and celebrating its extraordinary members. New episodes are released every Tuesday and Friday.
Army of Normal Folks's own show description from the podcast feed

Do you make Army of Normal Folks? Claim or remove this page.

About Army of Normal Folks

Army of Normal Folks is a society and documentary podcast hosted by Coach Bill Courtney, identified on the show's website and in the Starbooked dossier as the Oscar-winning Undefeated filmmaker. The show profiles people taking practical steps to help their communities, along with personal development and recovery stories. According to the RSS feed, it has 492 episodes released every Tuesday and Friday, with a median length of about 35 minutes.

Apple Podcasts lists 509 ratings with an average of 4.8 stars, and the show is published by iHeartPodcasts. Listener figures here are estimates derived from the ratings count and show age, not published download data. We estimate 20,000 to 80,000 downloads per episode, and the dossier shows no sponsor mentions in the last 20 episodes.

Based on an estimated range of $360 to $2,000 per host-read mid-roll ad, the show suits brands in personal development, community service and civic-minded consumer categories seeking an engaged, mostly US audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Army of Normal Folks can edit or remove this page at any time.

Questions about Army of Normal Folks

How much does Army of Normal Folks charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is roughly $360 to $2,000 per episode at Starbooked's standard rate of $18 to $25 per 1,000 downloads. Exact pricing depends on the show's current terms.

What is Army of Normal Folks about?

Army of Normal Folks is a society and documentary podcast hosted by Coach Bill Courtney. It profiles ordinary people who take practical action on community problems, and it also covers personal development and recovery stories.

How do I contact Army of Normal Folks about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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