Business History, produced by Pushkin Industries, is hosted by former Planet Money hosts Jacob Goldstein and Robert Smith. It examines the surprising stories of businesses big and small and their founders. The show has 48 episodes, released roughly weekly, with a median length of about 45 minutes. Estimated downloads per episode are 5,000 to 25,000 (estimated). Rate range: $90 to $630 per episode.
Premium narrative business history from Pushkin with a 4.6 Apple rating
- Hosted by former Planet Money hosts Jacob Goldstein and Robert Smith, with high production values.
- Weekly episodes of about 45 minutes give a predictable slot for host-read placements.
- 173 Apple ratings averaging 4.6 stars suggest an engaged, business-minded listenership.
Brand fit report
Content
- Formats
- narrative, interview, solo monologue
- Tone
- curious, engaging
- Language
- English
- Production
- Studio production
- Typical length
- 40 to 50 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the description and titles contain no sponsor names or funding links.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles reference murder, the electric chair and drug deals (for example 'The DeLorean Saga: Fraud, Drug Deals and Marty McFly's Car'), but the feed is not flagged explicit.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.pushkin.fm/podcasts |
| Apple Podcasts | podcasts.apple.com/podcast/id1844409167 |
| RSS feed | www.omnycontent.com/d/playlist/e73c998e-6e60-432… |
Benchmark score: 83 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Sam the Banana Man: Gunboats, Coups, and United Fruit | 2026-10-14 | 56 min |
| Blockers | A Preview of Michael Lewis's New Audiobook | 2026-10-07 | 50 min |
| Hitler's Gift to the Hippies: The VW Beetle Story Part I – Rerun | 2026-09-30 | 35 min |
| King of the Roll-Ups: The Man Who Created a Trash Empire, Then Built B | 2026-09-23 | 38 min |
| How Warren Buffet Built His Legacy By Finding Value No One Else Could | 2026-09-18 | 44 min |
| Herman Petty's Dream: The Struggles of the First Black American to Own | 2026-09-16 | 45 min |
Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.
It’s the history of business. How did Hitler’s favorite car become synonymous with hippies? What got Thomas Edison tangled up with the electric chair? Did someone murder the guy who invented the movies? Former Planet Money hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small and find out what you can learn from those who founded them.
About Business History
Business History is a narrative podcast from Pushkin Industries that examines the surprising stories behind businesses large and small and the founders who built them. Hosted by Jacob Goldstein and Robert Smith, former hosts of Planet Money, the show mixes economics and popular history across its 48 episodes in the feed. Per the Pushkin and Omny listings, episodes release roughly weekly and run about 45 minutes.
The show holds a 4.6-star average from 173 ratings on Apple Podcasts, which the listing data indicates is a sign of steady engagement. Listener figures are estimates only: based on rating counts and the show's publisher, the audience appears to skew toward adults in business and history interests, mostly in the United States. Podcasts do not publish download numbers, so these are not verified counts. No sponsors were visible in the feed.
Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll would typically fall between $90 and $630 per episode, depending on the final audience size. This suits business software, financial services and education brands seeking a professional audience. Sources: the show's RSS feed, the Podcast Index and Apple Podcasts.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Business History can edit or remove this page at any time.
Questions about Business History
How much does Business History charge for a podcast sponsorship?
Starbooked estimates a host-read mid-roll at $90 to $630 per episode, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per 1,000. Final pricing depends on the show's agreed terms.
What is Business History about?
Business History, from Pushkin Industries, tells the surprising stories of businesses and their founders, from famous products to forgotten companies. Hosts Jacob Goldstein and Robert Smith examine what today's businesses can learn from the past.
How do I contact Business History about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked, which handles the request and scheduling.
Similar creators
Podcast and other creators in business history, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
The Story of Moneypodcast | finance historyeconomics | 15k | – | $90–620 | 85 |
Freakonomics Radiopodcast · US | economicsbusiness | 105k | – | $1080–3750 | 100 |
Who Did What Now With Katie Charlwoodpodcast · IE | historytrue crime | 50k | – | $360–2000 | 100 |
| economicspublic policy | 15k | – | $90–620 | 100 | |
Slate Moneypodcast | business newsinvesting | 50k | – | $360–2000 | 100 |
| progressive politicsnews commentary | 15k | – | $90–620 | 100 |