Hosted by 潇磊 and 刘飞, 半拿铁 | 商业沉浮录 is a Chinese-language business podcast covering business history, internet industry stories and commercial trends. It has 236 episodes released roughly weekly, typically 2 to 3 hours. Estimated 5,000 to 25,000 downloads per episode, with a host-read ad rate of about $90 to $620 per episode, and a distinctive focus on regional business histories.
Long-form Chinese business history with a loyal, highly rated audience
- Apple Podcasts rating of 4.8 from 356 ratings
- 236 episodes with a weekly cadence since March 2022
- Deep-dive series on Chinese internet companies and regional business histories
Brand fit report
Content
- Formats
- co-hosted banter, narrative, multi-part series
- Tone
- conversational, informative
- Language
- Chinese
- Production
- Clean, edited audio
- Typical length
- 95 to 215 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover business history, internet companies and manufacturing; the political content is limited to historical and policy context, with no explicit flags.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.ximalaya.com/album/60629838 |
| Apple Podcasts | podcasts.apple.com/podcast/id1615939013 |
| RSS feed | www.ximalaya.com/album/60629838.xml |
Benchmark score: 87 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| No.222 ️ 1402、穹顶、暗杀、佛罗伦萨与文艺复兴：美第奇家族·上 | 2026-10-14 | 2 h 39 min |
| 番外 16：“情绪价值经济学”—花钱买开心，到底是不是一门好生意？ | 2026-10-13 | 1 h 31 min |
| No.221 中国辣条江湖 | 2026-09-30 | 1 h 44 min |
| No.220 互联网系列大结局：贾公下周回国日，乐视宏图未倒时 | 中国互联网故事 29 | 2026-09-23 | 2 h 37 min |
| No.219 ️ 快递江湖三十年：桐庐帮、淘宝、拼多多与价格战 | 2026-09-16 | 1 h 58 min |
| No.218 O2O 与共享经济：属于单车、充电宝、上门美甲和按摩的魔幻撒钱年代 | 2026-09-09 | 3 h 35 min |
Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.
商业不枯燥 财经媒体人和互联网老兵陪你闲聊商业见闻。 来杯半拿铁，边喝边唠。
About 半拿铁 | 商业沉浮录
半拿铁 | 商业沉浮录 is a Chinese-language business podcast hosted by 潇磊 and 刘飞, according to the feed and the show's Ximalaya page. The show covers Chinese business history, regional merchant groups, internet industry stories and commercial trends, released roughly weekly with 236 episodes since March 2022. Typical episodes run 95 to 215 minutes.
Apple Podcasts lists the show at 4.8 stars from 356 ratings. Based on these signals, listeners are estimated at 5,000 to 25,000 downloads per episode, a figure not published by the show. The feed and Apple listing show no visible sponsors in the last 20 episodes.
At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $90 to $620 per episode. The show suits B2B, fintech and financial education brands seeking a Chinese-speaking business audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. 半拿铁 | 商业沉浮录 can edit or remove this page at any time.
Questions about 半拿铁 | 商业沉浮录
How much does 半拿铁 | 商业沉浮录 charge for a podcast sponsorship?
Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at about $90 to $620 per episode. Actual rates are set by the show.
What is 半拿铁 | 商业沉浮录 about?
It is a Chinese-language business podcast hosted by 潇磊 and 刘飞, covering business history, internet industry stories and commercial trends, with episodes usually 95 to 215 minutes long.
How do I contact 半拿铁 | 商业沉浮录 about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.
Similar creators
Podcast and other creators in business history, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
Founderspodcast | entrepreneurshipbusiness history | 55k | – | $540–2000 | 98 |
The Consumerspodcast · US | comedyconsumer brands | 15k | – | $90–620 | 93 |
The Story of Moneypodcast | finance historyeconomics | 15k | – | $90–620 | 85 |
Business Historypodcast | business historyeconomics | 15k | – | $90–620 | 83 |
Business Moverspodcast | business historyentrepreneurship | 50k | – | $360–2000 | 75 |
The Big Floppodcast | true crimebusiness history | 65k | – | $900–2000 | 75 |