Embellish Podcast
Embellish Podcast (@embellishpodcast), run by John Hughes from the United States, is a bourbon and whiskey interview show with about 2,030 subscribers and a median of 183 views per video. It posts roughly one episode or clip per week, mostly Shorts, with sponsored integration rates of $150 to $250 per video. Its distinctive detail is an interview-led approach to the people behind spirits brands.
Engaged bourbon listeners reached through founder and distiller interviews
- Median of 183 views per video with 68% of recent uploads as Shorts, so reach is modest but steady
- About 50 uploads in the last 365 days, with 25 in the last 90 days
- Likes per view of 0.57%, a sign of an attentive niche audience
Brand fit report
Content
- Formats
- interview podcast clips, YouTube Shorts, long-form audio episodes
- Tone
- conversational, informative
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 35 to 55 minutes for full episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Alcohol-focused content throughout, such as the episode 'Tequila is Almost Always Chill-Filtered' and the 'Whiskey City' series, so it is not suitable for audiences under the legal drinking age.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2k | 183 | 25 |
Benchmark score: 37 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Inside "Whiskey City": How Dancing Goat Built Their Brand Fr · 303 views
▶What Makes a Whiskey "Compelling"? Dancing Goat's Nick Maas · 183 views
▶Can Wisconsin Bourbon Compete With Kentucky? Dancing Goat Sa · 614 viewsLast three uploads, latest 40 days ago.
https://www.embellishpod.com/ Welcome to Embellish Podcast! Join host John Hughes for captivating bourbon stories and whiskey tales featuring master distillers, craft spirits experts, and bourbon industry legends. 🥃 New episodes every week(mostly) 📍 Exploring Kentucky bourbon trail & craft distilleries 🎙️ In-depth interviews with industry experts 📧 embellishpod@gmail.com Subscribe for bourbon education, whiskey reviews, distillery visits, and exclusive craft spirits content that brings the stories behind your favorite bottles to life. #BourbonPodcast #WhiskeyStories #CraftSpirits
About Embellish Podcast
Embellish Podcast is a YouTube channel hosted by John Hughes, who describes himself on his website as a middle-aged guy with a beard, a microphone, and an unhealthy need to know where things come from (from the creator's website). The show publishes interviews with master distillers, craft spirits founders, and bourbon industry figures, along with Shorts clips that pull quotes from longer episodes. Most videos are brief, and the show also appears as a Substack publication.
Based on channel data, the audience is likely small and skews toward adult drinkers in the United States who follow bourbon and whiskey closely. These viewer estimates are not verified. The channel has about 2,030 subscribers and a median of 183 views per video.
Sponsored integrations are estimated at $150 to $250 per video, which works out to about $20 to $35 CPM at median views, compared with the $10 to $30 CPM typical for paid ads. Spirits brands seeking detailed category conversations and founder stories should consider booking this channel.
Written from Embellish Podcast's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Embellish Podcast can edit or remove this page at any time.
Questions about Embellish
How much does Embellish Podcast charge for a sponsored video?
Estimated rates are $150 to $250 per video, based on a CPM of $20 to $35 per 1,000 median views. The channel has no sponsorship history in its recent uploads, so this is a starting estimate rather than a published rate card.
What does Embellish Podcast post about on YouTube?
The channel covers bourbon, whiskey, and craft spirits through interviews with distillers and industry founders. It also posts Shorts clips pulled from full episodes, along with occasional tequila and other spirits content.
How do I contact Embellish Podcast for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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