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The Bourbon Life

Hosted by Mark D. Rucker

The Bourbon Life, hosted by Mark D. Rucker, covers bourbon through reviews, events, distiller interviews and lifestyle pieces. The show has 100 episodes in its feed, released roughly every 3.6 days, with a median length of about 82 minutes. Estimated downloads are 2,000 to 8,000 per episode, for an indicative rate of $40 to $200 per episode.

Why brands sponsor The Bourbon Life

Long-form bourbon interviews with distillers, reaching an engaged, rated audience

  • Weekly episodes of about 80 minutes featuring master distillers and industry founders
  • 190 Apple Podcasts ratings with a 4.8 average, indicating a loyal listener base
  • Consistent niche focus on bourbon, reviews, events and lifestyle since 2020
Best forbourbon and spirits brandsevent and tourism promotionbarware and glassware
Watch forAlcohol-related sponsors must suit the show's adult audience and local advertising rules.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink85%
Hobbies & Interests15%
Formats
interview, co-hosted banter, panel discussion
Tone
conversational, informal
Language
English
Production
Clean, edited audio
Typical length
70 to 90 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 190 Apple ratings across a show listed since 2020 and about 105 episodes, with weekly updates and a high Podcast Index popularity bucket.
Audience asks aboutWhich distilleries and distillers are featured this seasonHow specific bourbons and brands taste and compareUpcoming bourbon events and festivals
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
35%women
65%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the feed lists no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencelow
Politicslow

Alcohol is the core subject of every episode, so the content is adult-oriented; no explicit flags appear in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 4 days.

The Bourbon Life is your source for all things Bourbon. Reviews | Events | Interviews | Lifestyle
The Bourbon Life's own show description from the podcast feed

Do you make The Bourbon Life? Claim or remove this page.

About The Bourbon Life

The Bourbon Life is a podcast hosted by Mark D. Rucker that covers bourbon through reviews, events, interviews and lifestyle content, according to the show's website and feed. The feed lists 100 episodes released about every 3.6 days, with a median length of roughly 82 minutes. Recent episodes include the Season 7 and The Whiskey Trip series, featuring master distillers and distillery founders.

Apple Podcasts shows 190 ratings with a 4.8 average, listed since February 2020 and updated weekly. Listener figures are estimates: about 2,000 to 8,000 downloads per episode, with an audience skewing toward adults aged 35 and over, based on the rating count and show profile. The feed shows no sponsors.

Based on that estimate, a host-read mid-roll would cost roughly $40 to $200 per episode. Bourbon and spirits brands, event organizers and barware companies are the best fit for this show.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Bourbon Life can edit or remove this page at any time.

Questions about The Bourbon Life

How much does The Bourbon Life charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll ad is indicatively priced at about $40 to $200 per episode. Final terms depend on the show's own rate card.

What is The Bourbon Life about?

The Bourbon Life covers bourbon through reviews, events, distiller interviews and lifestyle topics. Episodes run about 80 minutes and are released roughly every 3.6 days, according to its feed.

How do I contact The Bourbon Life about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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