Starbooked

King of the Ride

Podcast · iamtedking.podbean.com · EN
Hosted by Ted King

King of the Ride is hosted by Ted King, a former professional road cyclist turned gravel rider. The show covers cycling, athletes, entrepreneurs and riders, with interviews on racing, nutrition and events. It has 150 episodes released roughly every 18 days, typically 60 to 90 minutes. Estimated downloads per episode are 5,000 to 25,000, with a rate of $90 to $625 per episode.

Why brands sponsor King of the Ride

Engaged cycling audience hearing from elite riders every two to three weeks

  • Apple Podcasts rating of 4.9 from 647 ratings signals a loyal listener base.
  • Long episodes of 55 to 85 minutes give room for a full host-read segment.
  • Guests include professional and gravel champions, a credible setting for performance products.
Best forcycling equipment and apparelnutrition and endurance supplementsevent and travel brands
Watch forCadence is about one episode every 18 days, so campaigns need to span several releases.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
Health & Fitness15%
Business15%
Formats
interview, co-hosted banter, event recap
Tone
conversational, enthusiastic
Language
English
Production
Clean, edited audio
Typical length
55 to 85 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple ratings_count of 647 with a 4.9 average, 150 episodes, and a show older than five years, which places it in the 200 to 1,000 ratings band (5,000 to 25,000 downloads), with no named sponsors and a biweekly cadence.
Audience asks abouthow elite riders train and recovercareer paths in professional and gravel cyclingwhich races and events are worth doing
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
25%women
75%men
Countries
🇺🇸 United States60%
🇨🇦 Canada10%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
UnTapped
Categories promoted
maple syrup and food products
Affiliate links
No

The description names UnTapped as a brand the host works with, and no sponsor mentions appear in the recent episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover racing, training and career topics with no explicit flags; the feed is marked non-explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 77 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 18 days.

Welcome to King of the Ride podcast, hosted by Ted King. A professional road cyclist turned gravel racer... err, rider? I still have that competitive bug now 20+ years into my professional racing career, but poking around the overarching cycling community is what piques my interest. Slinging maple syrup (hello UnTapped !), leading rides, hosting camps, and just enjoying life on two wheels, I have…
King of the Ride's own show description from the podcast feed

Do you make King of the Ride? Claim or remove this page.

About King of the Ride

King of the Ride is a cycling podcast hosted by Ted King, a professional road cyclist turned gravel racer, according to the show's feed and website. Episodes feature interviews with athletes, entrepreneurs and cyclists, covering racing, training, nutrition and events. The show has 150 episodes, with a release every 18 days on average and a median length of about 68 minutes.

The Apple Podcasts listing shows 647 ratings with an average of 4.9 out of 5. Based on those signals, the show is estimated to reach 5,000 to 25,000 downloads per episode. The audience is likely made up of cycling enthusiasts, mostly in the United States, though these figures are estimates rather than published data.

The host's description credits UnTapped as a brand he works with, and no other sponsors are named. A host-read episode spot is estimated at $90 to $625 per episode. The show suits cycling equipment, nutrition and event brands looking to reach endurance sports fans.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. King of the Ride can edit or remove this page at any time.

Questions about King of the Ride

How much does King of the Ride charge for a podcast sponsorship?

Estimated rates are $90 to $625 per host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on the episode and placement.

What is King of the Ride about?

King of the Ride is hosted by Ted King, a former professional road cyclist turned gravel racer. Episodes feature interviews with cyclists and entrepreneurs about racing, training, nutrition and events.

How do I contact King of the Ride about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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