The Economics Show
The Economics Show with Soumaya Keynes, hosted by Financial Times economics columnist Soumaya Keynes, covers economic topics from trade and AI to China and monetary policy, with FT colleagues and outside guests. It publishes weekly, with 141 episodes since May 2024 and a median length of about 30 minutes. Estimated downloads are 5,000 to 25,000 per episode, implying a rate of roughly $90 to $630 per host-read mid-roll.
Weekly FT economics analysis reaching an engaged, decision-making business audience
- Consistent weekly cadence across 141 episodes since May 2024
- Financial Times publisher and a 4.7 Apple rating from 172 ratings
- Episodes around 30 minutes give room for a full host-read mid-roll
Brand fit report
Content
- Formats
- interview, co-hosted discussion, excerpt from book
- Tone
- analytical, conversational
- Language
- English
- Production
- Studio production
- Typical length
- 27 to 35 minutes
Audience
Commercial
- Brands seen
- Financial Times
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the show is published by the Financial Times and no funding links are listed.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover geopolitics such as the US-Iran war and US-China trade, and one title covers antisemitism in a book excerpt, which warrants a political rating of medium.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | shows.acast.com/the-economics-show-with-soumaya-… |
| Apple Podcasts | podcasts.apple.com/podcast/id1746352576 |
| RSS feed | feeds.acast.com/public/shows/664394a442f67100136… |
Benchmark score: 83 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Lessons in communication for Kevin Warsh. With Chris Giles | 2026-10-16 | 27 min |
| The EU vs China: it’s complicated. With Bernd Lange | 2026-10-09 | 23 min |
| Why Big Tech wants more economists | 2026-10-02 | 31 min |
| How to be a middle power in a superpower world. With Jenny Bates | 2026-09-25 | 31 min |
| Can you spreadsheet your way to equal parenting? With Corinne Low | 2026-09-18 | 27 min |
| Will US debt burst the AI bubble? With Ruchir Sharma | 2026-09-11 | 27 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.
The Economics Show with Soumaya Keynes is a new weekly podcast from the Financial Times packed full of smart, digestible analysis and incisive conversation. Soumaya Keynes digs deep into the hottest topics in economics along with a cast of FT colleagues and special guests. Come for the big ideas, stay for the nerdery. Soumaya Keynes is an economics columnist for the Financial Times. Prior to…
About The Economics Show
The Economics Show with Soumaya Keynes is a weekly podcast from the Financial Times, hosted by economics columnist Soumaya Keynes, who previously worked as a staff writer at The Economist and co-hosted the Money Talks podcast according to the show description. Episodes pair Keynes with FT colleagues and guests to examine topics such as US monetary policy, AI and productivity, China and EU trade, and the economics of weight loss. The feed lists 141 episodes with a median length of about 30 minutes and a seven-day cadence.
The show has 172 ratings on Apple Podcasts with an average of 4.7 stars, which the feed data places in the mid-size band for an independent-style show, though it is published by a major news organization. Listener estimates are based on these ratings and are not confirmed by the publisher, with an estimated 5,000 to 25,000 downloads per episode and an audience skewing toward business professionals.
No sponsors appear in the feed, so the show is best suited to financial services, business software or executive education brands seeking an economically literate audience. Host-read mid-roll rates are estimated at roughly $90 to $630 per episode based on the estimated download range.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Economics Show can edit or remove this page at any time.
Questions about The Economics Show
How much does The Economics Show charge for a podcast sponsorship?
Estimated host-read mid-roll rates are about $90 to $630 per episode, based on an estimated 5,000 to 25,000 downloads per episode and a rate of $18 to $25 per 1,000 downloads. The actual price depends on the show's terms and is not published.
What is The Economics Show about?
The Economics Show with Soumaya Keynes is a weekly Financial Times podcast covering economics, trade, AI, and monetary policy. Episodes feature Keynes with FT colleagues and outside experts.
How do I contact The Economics Show about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.
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