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GoodFellows: Conversations on Economics, History & Geopolitics

Podcast · goodfellows.podbean.com · US · EN
Hosted by John Cochrane, Niall Ferguson, H.R. McMaster

GoodFellows, from the Hoover Institution, is a videocast hosted by senior fellows John Cochrane, Niall Ferguson and H.R. McMaster covering economics, history and geopolitics. The show has 100 episodes, releasing about every 13 days, with a median length of roughly 62 minutes. Estimated downloads per episode are 5,000 to 25,000 (estimated), a rate of about $90 to $625 per episode, with one distinctive detail: a think-tank format that guests from government and academia.

Why brands sponsor GoodFellows: Conversations on Economics, History & Geopolitics

Senior think-tank economists and historians reach a policy-literate, high-income audience

  • Hoover Institution senior fellows host a 50 to 65 minute episode roughly every two weeks.
  • Rated 4.6 on Apple Podcasts from 670 ratings, with 577 five-star reviews.
  • Guests include former national security and government leaders such as Condoleezza Rice and H.R. McMaster.
Best forfinancial servicesexecutive educationbooks and long-form media
Watch forPolitically polarizing content; brand-safety teams should review topics such as war and US domestic politics before booking.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics60%
Business and Finance25%
History15%
Formats
co-hosted banter, interview, panel discussion
Tone
analytical, debate-driven
Language
English
Production
Studio production
Typical length
50 to 65 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 670 Apple ratings (band 200 to 1,000, 5,000 to 25,000 downloads per episode), adjusted for a show listed since 2020 and a Podbean host with no sponsors; the flagship institutional brand supports the upper half of the range.
Audience asks aboutWhat is driving US and global markets right now?How does the Iran conflict affect American policy?What are the historical parallels to current geopolitics?
Age
8%18-24
20%25-34
24%35-44
48%45+
Gender
30%women
70%men
Countries
🇺🇸 United States80%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Hoover Institution
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by its own institution, Hoover Institution, and lists no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Family friendly
Episode titles cover war, terrorism and Iran conflict in an analytical register (e.g. 'Dire Straits: Condoleezza Rice on The War with Iran'), with politically charged debate on US politics throughout.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 75 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks12 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 13 days ago, a new one about every 13 days.

GoodFellows: Conversations on Economics, History, & Geopolitics is a flagship videocast from the Hoover Institution where senior fellows John Cochrane, Niall Ferguson, and H.R. McMaster cut through the noise, challenge conventional wisdom, and explain what’s driving markets, power, and public policy. Drawing on rigorous economic analysis, deep historical perspective, and national security…
GoodFellows: Conversations on Economics, History & Geopolitics's own show description from the podcast feed

Do you make GoodFellows: Conversations on Economics, History & Geopolitics? Claim or remove this page.

About GoodFellows: Conversations on Economics, History & Geopolitics

GoodFellows: Conversations on Economics, History & Geopolitics is a videocast from the Hoover Institution, hosted by senior fellows John Cochrane, Niall Ferguson and H.R. McMaster. Per the feed and the show description, episodes examine economics, history and US national security, often with guests from government and academia. The feed lists 100 episodes, with a release about every 13 days and typical episodes running 50 to 65 minutes.

Apple Podcasts lists a 4.6 average rating from 670 ratings, with 577 five-star reviews. Audience figures are not published. Based on the rating count and show age, we estimate 5,000 to 25,000 downloads per episode, skewing toward older, policy-engaged listeners in the United States. These are estimates, not measured data.

The show carries no sponsors in the feed. Its publisher is the Hoover Institution. Based on the estimate, a host-read mid-roll would cost about $90 to $625 per episode, suited to financial services, executive education and book publishers seeking an educated audience. Sources: the RSS feed, the show description and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. GoodFellows: Conversations on Economics, History & Geopolitics can edit or remove this page at any time.

Questions about GoodFellows: Conversations on Economics, History & Geopolitics

How much does GoodFellows charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would cost about $90 to $625 per episode at $18 to $25 per 1,000 downloads. Actual rates are set by the show and its publisher.

What is GoodFellows about?

GoodFellows is a Hoover Institution videocast where senior fellows John Cochrane, Niall Ferguson and H.R. McMaster discuss economics, history, geopolitics and US public policy with guests.

How do I contact GoodFellows about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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