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The LRB Podcast

Podcast · www.lrb.co.uk · GB · EN
Hosted by Thomas Jones, Malin Hay, James Butler

The LRB Podcast, from the London Review of Books, is hosted by Thomas Jones and Malin Hay, with James Butler on the fortnightly On Politics episodes. It covers culture, ideas, literature and politics through weekly conversations. The show has 483 episodes, released about every four days, with a median length of roughly 62 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of about $40 to $200 per episode.

Why brands sponsor The LRB Podcast

Reach a thoughtful, well-read British and American audience through a literary institution

  • Weekly conversations with critics and writers from a leading review of ideas
  • Episodes average around an hour, giving sponsors room for a host-read mid-roll
  • Apple Podcasts rating of 4.5 from 293 ratings signals an engaged listener base
Best forpremium publishing or subscriptionsbooks, audiobooks and educationcultural and lifestyle brands seeking an intellectual audience
Watch forAudience is niche and skews older; download estimates are inferred, not published.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature45%
Politics25%
Society20%
Arts and Culture10%
Formats
interview, panel conversation, solo lecture-style talk
Tone
intellectual, measured
Language
English
Production
Studio production
Typical length
35 to 60 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 293 Apple ratings fall in the 200 to 1,000 band (5,000 to 25,000), adjusted downward for the show's high episode count, long episodes, mature niche and a Megaphone-hosted independent-publisher profile, with a 4.5 average rating.
Audience asks aboutWhat does a given writer or book mean today?How should politics and power be understood?Which history or theory explains the present?
Age
8%18-24
22%25-34
25%35-44
45%45+
Gender
45%women
55%men
Countries
🇬🇧 United Kingdom40%
🇺🇸 United States30%
Other30%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
London Review of Books
Categories promoted
publishing subscriptions, books and audiobooks, magazine merchandise
Affiliate links
No

Description promotes LRB subscriptions, audiobooks and the LRB Store, which are the publisher's own products rather than third-party sponsors; no sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episodes such as 'Fascism in a time of AI' and 'The long history of Black voter suppression in the US' cover political and historical subjects in a serious register, with no explicit flag.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 73 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence38 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 4 days.

The LRB Podcast brings you weekly conversations from Europe’s leading magazine of culture and ideas, hosted by Thomas Jones and Malin Hay, and featuring our fortnightly 'On Politics' podcast hosted by James Butler. From the LRB Subscribe to the LRB: ⁠⁠https://lrb.me/subslrbpod Close Readings podcast: ⁠https://lrb.me/crlrbpod⁠ LRB Audiobooks: ⁠https://lrb.me/audiobookslrbpod⁠ Bags, binders and…
The LRB Podcast's own show description from the podcast feed

Do you make The LRB Podcast? Claim or remove this page.

About The LRB Podcast

The LRB Podcast is published by the London Review of Books and hosted by Thomas Jones and Malin Hay, according to the show feed and the LRB website. The show runs weekly conversations on culture and ideas, with the fortnightly On Politics episodes hosted by James Butler. It has 483 episodes since February 2011, released about every four days, with a median episode length of around 62 minutes.

Apple Podcasts lists 293 ratings with a 4.5 average. Based on those signals, listeners are estimated to be 2,000 to 8,000 per episode and skew toward readers aged 35 and over in the UK and US; these figures are estimates, not published data. The show promotes only the LRB's own subscriptions, audiobooks and store, with no third-party sponsors seen.

A host-read mid-roll at estimated rates would cost about $40 to $200 per episode. Publishers, book and audiobook brands, and premium cultural products are the best fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The LRB Podcast can edit or remove this page at any time.

Questions about The LRB Podcast

How much does The LRB Podcast charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is estimated at about $40 to $200 per episode. Rates are estimates derived from listener signals, not published prices.

What is The LRB Podcast about?

The LRB Podcast, from the London Review of Books, hosts weekly conversations on literature, culture, history and politics. Hosts include Thomas Jones, Malin Hay and James Butler, with episodes typically around an hour long.

How do I contact The LRB Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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