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Bourbon Podcast

Podcast · www.bourbonpodcast.com · US · EN
Hosted by Ben Salango, Joe Nassif, Kyle Mork

Bourbon Podcast, hosted by Ben Salango, Joe Nassif and Kyle Mork, covers bourbon and whiskey news, reviews and industry interviews. The show has 202 episodes released weekly, typically 25 to 30 minutes long. Estimated downloads are 5,000 to 25,000 per episode, with a host-read rate of $90 to $630 per episode.

Why brands sponsor Bourbon Podcast

Engaged bourbon enthusiasts hearing weekly reviews and industry news from trusted hosts

  • 202 episodes released weekly with a 4.8 average Apple rating from 179 ratings
  • Top 10 Apple Podcasts ranking in Hobbies, reaching number one in July 2024
  • Over 90,000 social media followers and a newsletter list alongside the feed
Best forspirits and whiskey brandsbourbon events and tourismpremium glassware and accessories
Watch forAlcohol-focused content limits sponsorship to brands that can legally advertise in the category.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink85%
Hobbies & Interests15%
Formats
co-hosted banter, product review, interview
Tone
enthusiastic, conversational
Language
English
Production
Clean, edited audio
Typical length
25 to 35 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 179 Apple ratings (average 4.8) place the show in the 50 to 200 and 200 to 1,000 bands, shifted for the show's age, with weekly cadence, Top 10 Hobbies ranking and Podcast Index popularity 9 supporting the upper range.
Audience asks aboutWhich bourbons are worth buyingWhat is the year's best whiskeyWhat is new in the bourbon industry
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
25%women
75%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website shop and newsletter are the only monetization surfaces visible.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencelow
Politicsmedium

Alcohol is the central subject, as in the title 'Proof Positive: Maker's Mark Cellar Aged 2026', and the host bio notes an elected county commissioner.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

The Premier Podcast for Bourbon Enthusiasts.™️
Bourbon Podcast's own show description from the podcast feed

Do you make Bourbon Podcast? Claim or remove this page.

About Bourbon Podcast

Bourbon Podcast is a weekly show about bourbon and whiskey, combining news, in-depth reviews and interviews with industry figures. The show has released 202 episodes since July 2022, typically running 25 to 35 minutes, and its hosts are Ben Salango, Joe Nassif and Kyle Mork according to the show website.

The website describes Ben Salango as a trial lawyer and elected County Commissioner in Kanawha County, West Virginia, and Joe Nassif as the founder of Appalachia Barrel Select. The show's Apple Podcasts listing shows 179 ratings with an average of 4.8. Listeners are estimated, not measured, to be mostly US-based whiskey enthusiasts; the estimate is 5,000 to 25,000 downloads per episode.

No sponsors were seen in the feed. A host-read ad at the estimated audience would cost roughly $90 to $630 per episode, and the show suits spirits brands, bourbon tourism and premium accessories. Sources: the show's RSS feed, bourbonpodcast.com and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Bourbon Podcast can edit or remove this page at any time.

Questions about Bourbon Podcast

How much does Bourbon Podcast charge for a podcast sponsorship?

Based on estimated audience, a host-read mid-roll ad is roughly $90 to $630 per episode. Rates are estimates derived from listener signals, not published prices.

What is Bourbon Podcast about?

Bourbon Podcast covers bourbon and whiskey news, reviews of individual releases and interviews with industry figures. It is hosted by Ben Salango, Joe Nassif and Kyle Mork.

How do I contact Bourbon Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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