The Bourbon Road, hosted by Jim Shannon and Todd Ritter, is a weekly conversation show in which two friends share bourbon and whiskey pours with celebrities, musicians, chefs, authors and industry experts. With 515 episodes and a steady weekly cadence, episodes run about 60 minutes. Estimated downloads per episode are 5,000 to 25,000, implying a rate of roughly $90 to $625 per episode.
Weekly bourbon conversations with 500-plus episodes and a dedicated, highly rated audience
- Over 515 episodes since 2019 with a consistent weekly release and about one-hour episodes.
- Apple Podcasts shows 211 ratings averaging 4.9 stars, with 202 five-star reviews.
- Guests from distilleries, chefs, musicians and authors give alcohol brands a credible editorial setting.
Brand fit report
Content
- Formats
- co-hosted banter, interview, tasting review
- Tone
- conversational, relaxed
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 50 to 65 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the website offers a paid Membership and a members-only area.
Suitability GARM Brand Safety Floor + Suitability
Alcohol is the central subject throughout, and the site requires visitors to confirm they are 21 or older, so the content is adult-oriented.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | thebourbonroad.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1457878143 |
| RSS feed | thebourbonroad.libsyn.com/rss |
Benchmark score: 84 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| 517. The New Riff Brown-Forman Sandwich | 2026-10-14 | 49 min |
| 516. Cigar Batches, Blends, and Rum Finishes with Adam Dorman | 2026-10-07 | 1 h 1 min |
| 515. Revenge of the Maltmigos: Five American Single Malts Across Five | 2026-09-30 | 1 h 0 min |
| 514. Picking the Perfect Barrel: Jackson Purchase Live on the Mat | 2026-09-23 | 1 h 4 min |
| 513. Mizunara Madness: Four Very Different Japanese Oak Finishes Compa | 2026-09-16 | 53 min |
| 512. Everything You Didn't Know About Four Roses Single Barrels | 2026-09-09 | 1 h 10 min |
Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.
The Bourbon Road is two friends sharing pours and good stories with interesting guests. Each week we sip on bourbon while talking with celebrities, musicians, chefs, authors, industry experts and everyone in between. If bourbon makes it better... or even the other way around, then we want to talk about it.
About The Bourbon Road
The Bourbon Road is a weekly conversation podcast hosted by Jim Shannon and Todd Ritter, two friends who share bourbon pours with celebrities, musicians, chefs, authors and industry experts. According to the show's website, the hosts have been sharing pours and stories since 2016. The show has released 515 episodes with a weekly cadence, and episodes typically run 50 to 65 minutes.
Apple Podcasts lists 211 ratings with a 4.9 average. Listener figures are not published; based on these signals, the show is estimated to reach 5,000 to 25,000 downloads per episode. No sponsors were seen in the feed. Estimated rates run about $90 to $625 per host-read mid-roll episode.
The show suits bourbon and whiskey brands, spirits accessories and premium food and drink retailers that want a relaxed, knowledgeable audience of adult enthusiasts. Sponsors should align with the show's 21-plus focus.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Bourbon Road can edit or remove this page at any time.
Questions about The Bourbon Road
How much does The Bourbon Road charge for a podcast sponsorship?
Estimated host-read mid-roll rates run about $90 to $625 per episode, based on an estimated 5,000 to 25,000 downloads per episode. Exact pricing depends on the sponsor package and is not published.
What is The Bourbon Road about?
The Bourbon Road is a weekly podcast where hosts Jim Shannon and Todd Ritter share bourbon and whiskey pours while talking with celebrities, musicians, chefs, authors and industry experts about spirits and stories.
How do I contact The Bourbon Road about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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