The Mash Up
The Mash Up, hosted by Anthony Limperos, Steven DeLucia and Kenny Mills, reviews bourbon and American whiskey, covering shelfies, store picks, rare bottles and new releases. With 406 episodes published roughly every three days, typical length is 35 to 50 minutes. Estimated downloads per episode are 2,000 to 8,000, implying a rate of $40 to $200 per mid-roll read.
Engaged bourbon listeners hearing three hosts review new releases twice a week
- 406 episodes published roughly every three days with 35 to 50 minute runs
- Apple Podcasts rating of 4.9 from 180 ratings, with 173 five-star reviews
- Each episode centres on a specific bottle, so spirit brands get an attentive, product-focused audience
Brand fit report
Content
- Formats
- co-hosted banter, tasting review, new release roundup
- Tone
- enthusiastic, conversational
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 20 to 67 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- spirits
- Affiliate links
- No
No sponsor mentions found in the feed; the episode titles name distilleries and bottles as review subjects rather than paid placements.
Suitability GARM Brand Safety Floor + Suitability
Alcohol is the central subject across episodes such as 'E403 - Elmer T. Lee 40th & Bulleit 20 Year Rye', so the show is not family friendly; the feed carries no explicit flag.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | podcasters.spotify.com/pod/show/themashupky |
| Apple Podcasts | podcasts.apple.com/podcast/id1547919832 |
| RSS feed | anchor.fm/s/43009d88/podcast/rss |
Benchmark score: 84 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| E403 - Elmer T. Lee 40th & Bulleit 20 Year Rye | 2026-10-16 | 60 min |
| E402 - Heaven Hill Bottled-In-Bond Double Mash | 2026-10-13 | 21 min |
| E401 - Old Forester Birthday Bourbon (2026) | 2026-10-09 | 47 min |
| E400 - Maker's Mark Export from 1981 | 2026-10-06 | 18 min |
| E399 - Bottles from the Kentucky Bourbon Festival | 2026-10-02 | 1 h 7 min |
| E398 - EverNorth BDH Bourbon (Distillery Only) | 2026-09-29 | 28 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 3 days.
Three regular guys sharing their enthusiasm and knowledge of America's native spirit; bourbon! Each episode we review a whiskey: shelfies, store picks, rare bottles, and the occasional flight. Tuesdays and Fridays we will bring you a new selection for your shelves along with our thoughts and spirited discussion on related trends and topics in the bourbon world. Hosts Anthony Limperos, Steven…
About The Mash Up
The Mash Up is a bourbon podcast hosted by Anthony Limperos, Steven DeLucia and Kenny Mills, who describe themselves as three regular guys sharing their enthusiasm for America's native spirit. Each episode reviews a whiskey, covering shelfies, store picks, rare bottles and occasional flights, with Tuesday and Friday episodes focused on new selections and related bourbon trends, according to the show's Spotify for Podcasters page and feed description.
The show has published 406 episodes since January 2021, with a cadence of roughly every three days. Median episode length is about 38 minutes. It holds a 4.9 average rating from 180 ratings on Apple Podcasts, where 173 are five-star. Listener numbers are not published; estimates place downloads at 2,000 to 8,000 per episode, and the audience skews toward adult bourbon enthusiasts, mostly in the United States.
No sponsors are named in the feed. The show suits spirits brands, bottle and barware launches, and retailers or tasting-event promoters. A host-read mid-roll is estimated at $40 to $200 per episode, depending on the audience estimate.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Mash Up can edit or remove this page at any time.
Questions about The Mash Up
How much does The Mash Up charge for a podcast sponsorship?
Estimated at $40 to $200 per host-read mid-roll, based on an estimated 2,000 to 8,000 downloads per episode at $18 to $25 per thousand. Exact rates are set by the show and are not published.
What is The Mash Up about?
The Mash Up is a bourbon podcast in which three hosts review American whiskeys, covering shelfies, store picks, rare bottles, new releases and industry trends. Episodes arrive about every three days.
How do I contact The Mash Up about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked as well.
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