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It Turns Out

Podcast · itturnsoutshow.com · US · EN
Hosted by Kara Miller

It Turns Out, hosted by journalist Kara Miller, presents conversations with experts about research that challenges conventional wisdom on society, economics, technology and human behavior. The show has 26 episodes released roughly every two weeks, with a median length of about 40 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.

Why brands sponsor It Turns Out

Research-driven conversations reaching an engaged, mostly American adult audience

  • Apple Podcasts shows 212 ratings with a 4.4 average, a sign of an engaged listener base.
  • Episodes run about 40 minutes every two weeks, giving sponsors a steady placement schedule.
  • Clean, non-explicit content with no sponsors yet, so the first advertiser would be prominent.
Best forbooks and nonfiction publishersfinancial and wealth-planning serviceseducation and longevity brands
Watch forAudience figures are estimates from ratings, not verified downloads, and the audience skews toward older listeners.

Brand fit report

Content

Topics, IAB taxonomy
Society45%
Business and Finance35%
Health and Fitness10%
Technology and Computing10%
Formats
interview, expert conversation
Tone
analytical, accessible
Language
English
Production
Clean, edited audio
Typical length
35 to 45 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 212 Apple ratings (band 200 to 1,000, about 5,000 to 25,000 downloads) with a 4.4 average, a show under two years old (shifted up one band), Captivate hosting, and a Podcast Index popularity of 9, with no sponsors seen.
Audience asks aboutWhy do social trends like marriage, class and age shape inequality?What does current research say about longevity, nutrition and education?How do tax policy and the economy affect wealth?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
45%women
55%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Alfred P. Sloan Foundation
Categories promoted
None yet
Affiliate links
No

The description acknowledges support from the Alfred P. Sloan Foundation, a funder rather than an advertiser, and no sponsor mentions were found in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles cover politics and wealth (for example, 'Miami, Mamdani, and the War over Wealth') and the feed is not flagged explicit, so political content is medium while other categories are low.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 70 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 14 days.

"It Turns Out" reveals the hidden realities reshaping our world—from how marriage impacts inequality to the way that the tax code has transformed wealth. Through conversations with experts who challenge conventional wisdom, award-winning journalist Kara Miller focuses each episode on groundbreaking research, changing how listeners see society, economics, technology, and human behavior. “It Turns…
It Turns Out's own show description from the podcast feed

Do you make It Turns Out? Claim or remove this page.

About It Turns Out

It Turns Out is a podcast hosted by journalist Kara Miller, who previously hosted the nationally syndicated public radio program Innovation Hub, according to the show's website. Each episode features a conversation with an expert about research that challenges conventional assumptions on society, economics, technology and human behavior. The show has 26 episodes released about every two weeks, with a median length of roughly 40 minutes, according to its RSS feed.

Apple Podcasts lists the show with 212 ratings and a 4.4 average. Audience size is an estimate based on these ratings rather than reported downloads, placing it at roughly 5,000 to 25,000 downloads per episode. The audience is likely American, adult and interested in policy and research, though this is an estimate. The feed shows no sponsors so far, only a funding acknowledgment to the Alfred P. Sloan Foundation.

An estimated host-read mid-roll placement would be priced at about $90 to $625 per episode. This suits nonfiction publishers, financial services and education brands seeking a thoughtful audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. It Turns Out can edit or remove this page at any time.

Questions about It Turns Out

How much does It Turns Out charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll ad is estimated at about $90 to $625 per episode. Final pricing depends on the agreed terms and placement.

What is It Turns Out about?

It Turns Out is a podcast hosted by Kara Miller that discusses research on society, economics, technology and human behavior through expert interviews. Episodes are released about every two weeks.

How do I contact It Turns Out about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Once unlocked, you can reach out directly to discuss sponsorship options.

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