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The Pie: An Economics Podcast

Podcast · thepie.uchicago.edu · EN
Hosted by Tess Vigeland

The Pie: An Economics Podcast, hosted by Tess Vigeland, features University of Chicago economists discussing cutting-edge research and current events. The show has 136 episodes released about every 14 days, with a median length near 45 minutes. Estimated downloads are roughly 5,000 to 25,000 per episode, with a rate of about $90 to $625 per host-read mid-roll ad.

Why brands sponsor The Pie: An Economics Podcast

Economics research podcast from University of Chicago with a high-trust academic audience

  • 136 episodes released about every two weeks since November 2020, showing a durable cadence.
  • Apple Podcasts rating average of 4.1 from 177 ratings, with most reviewers rating five stars.
  • Interviews with named researchers such as Eugene Fama and Raghuram Rajan give sponsor messages a credible setting.
Best forfinance and banking productseducation and professional developmentB2B software for analysts or researchers
Watch forAudience is niche and the show is run by a university institute, so commercial placements may need institutional approval.

Brand fit report

Content

Topics, IAB taxonomy
Business and Finance45%
Politics25%
Science15%
Education15%
Formats
interview, panel discussion, narrative
Tone
analytical, accessible
Language
English
Production
Studio production
Typical length
30 to 50 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple Podcasts shows 177 ratings, shifted up one band for a show under five years old, with a university-backed production and a high-quality hosting platform (Megaphone).
Audience asks aboutHow does inflation affect wages and household income?What do economists say about policy debates like school choice or sanctions?How does economic research translate into real-world outcomes?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
45%women
55%men
Countries
🇺🇸 United States75%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles cover politics, sanctions and the Iran war in an analytical register, with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 70 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 14 days.

Economists are always talking about The Pie – how it grows and shrinks, how it’s sliced, and who gets the biggest shares. Join host Tess Vigeland as she talks with leading economists from the University of Chicago about their cutting-edge research and key events of the day. Hear how the economic pie is at the heart of issues like the aftermath of a global pandemic, jobs, energy policy, and more.
The Pie: An Economics Podcast's own show description from the podcast feed

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About The Pie: An Economics Podcast

The Pie: An Economics Podcast is produced by the Becker Friedman Institute at the University of Chicago and hosted by Tess Vigeland. Each episode features economists from the university discussing research and current events such as inflation, labor markets, energy policy and sanctions. The show's website and Apple Podcasts listing describe it as a biweekly series of episodes.

The feed lists 136 episodes since November 2020, with a median runtime of about 45 minutes. Apple Podcasts shows 177 ratings with an average of 4.1 out of 5. Listener figures are estimated rather than published: roughly 5,000 to 25,000 downloads per episode, with an audience likely concentrated in the United States and skewing toward professionals and students of economics.

No sponsors appear in the feed or website. Based on the estimate, a host-read mid-roll would be priced at about $90 to $625 per episode, a range suited to finance, education and B2B software brands seeking an academic audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Pie: An Economics Podcast can edit or remove this page at any time.

Questions about The Pie: An Economics Podcast

How much does The Pie: An Economics Podcast charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll ad is estimated at about $90 to $625 per episode. Final pricing depends on the show's current terms.

What is The Pie: An Economics Podcast about?

The show features University of Chicago economists discussing research and current events, including inflation, labor markets, school choice and international sanctions. Episodes run about 45 minutes.

How do I contact The Pie: An Economics Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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